What Does A Financial Planner Do For You?

William Barreca - Aug 02, 2023

Person reviewing finances

The role of a financial planner is often misunderstood.

Many believe that their responsibilities revolve solely around managing investments.

A lot of people think that a financial planner only manages investments. While it's an important part of the job, the role of a financial planner extends far beyond investments.

Recognizing that based on your unique circumstances, some of these will be more important than others and that financial needs evolve at different life stages, below is a list of various ways a planner can guide you.

Cash Flow Planning

Managing finances can be a daunting task, especially when it comes to cash flow planning. Many individuals and businesses struggle to maintain a healthy balance between income and expenses, leading to financial stress and uncertainty.

A financial planner will evaluate your income streams, expenses, debts, and investments for a holistic view of your finances.

A budget acts as a roadmap, outlining how much money should be allocated to various expenses, savings, and investments.

This also extends to debt management. Whether it's student loans, credit card debts, or mortgages, a planner can suggest methods to optimize your debt payments while still making progress toward your other financial goals.

Insurance Planning

Insurance is a crucial component of any comprehensive financial plan. It serves as a safety net, protecting you, your loved ones, and your assets from unexpected events that could otherwise jeopardize your financial security.

Assessing your individual or family's specific circumstances can help identify potential risks and the appropriate insurance to mitigate them.

This includes an assessment of any coverage you currently have. Are there any gaps in the coverage? Or maybe the insurance you own isn't the right type for your needs.

Investment Management

As for investments, I think there's a big misunderstanding of the role of a planner. A financial planner typically isn't like a broker, picking up on every new trend or providing hot stock tips.

The real value they bring lies in crafting a personalized investment portfolio that aligns with your specific financial goals and acting as a behavior coach to ensure you stay committed.

By steering you away from impulsive decisions and staying true to your long-term plan, a financial planner helps you avoid getting caught up in short-term market trends that could derail your financial progress.

Tax Planning

One of the most powerful tools when building and preserving wealth is tax planning.

One of the essential aspects of tax planning is understanding each client's unique tax situation and helping to optimize tax strategies to keep more of their hard-earned money.

This can include income planning, deductions, credits, or whether it's optimal to invest in a TFSA or RRSP.

Retirement Planning

Achieving a worry-free retirement requires careful financial planning and a clear roadmap to ensure financial stability.

This happens through a thorough analysis of your current financial situation. A financial planner can review your assets, income sources, expenses, debts, and investment portfolio. This comprehensive assessment helps the planner understand your financial standing, identify potential gaps, and develop a customized retirement plan tailored to your needs.

Retirement planning isn't a one-time event. It's an ongoing process that requires regular monitoring and adjustments.

Estate Planning

Estate planning is often associated with wealthy individuals, but it is an essential process for everyone, regardless of their financial status.

A well-crafted estate plan goes beyond distributing assets; it ensures that your wishes are honored, your loved ones are protected, and your legacy endures for future generations.


*The views and opinions expressed in this article may not necessarily reflect those of IPC Securities Corporation.

*Insurance products available through Paul Barreca and William Barreca.